How a MENA-Based Podcast Hit 350K+ Views by Focusing on Real Business Models

What happens when you mix real business models, regional success stories, and no-fluff conversations? You get over 350,000 views and one of the fastest-growing business podcasts in the MENA region: B Model Podcast.

Launched to spotlight the real journeys behind the region’s most innovative businesses, B Model has featured founders, operators, and visionaries who are shaping the future of the Middle East.

A Glimpse at the Numbers

• 350K+ views on YouTube

• 110K+ views on a single episode (Islam Zween)

• Audience: 60% aged 20–40, 62% male, 38% female

• Top Countries: Egypt (45%), Saudi Arabia (20%), UAE (7%)

• Distribution: YouTube, Spotify, Etihad Airways, FlyDubai, Saudi Airlines, RTA, FameFM, MazajFM

What Makes It Work?

The secret sauce? Storytelling rooted in business strategy, backed by authentic voices. Every guest we bring on has a unique value-add for our listeners, and our episodes become shareable, evergreen content that continues to drive engagement weeks and months after airing.

We’ve become a launchpad not just for ideas, but for connections. Guests and listeners alike report business leads, brand awareness, and new partnerships formed through the podcast’s exposure.

What's Next

As we launch Season 2, we’re preparing a mystery guest episode aiming to hit 1M+ views. We're also continuing to bring in 20+ curated guests across diverse industries.

If you’re a brand, marketer, or business leader who values organic reach and high-intent engagement, B Model offers a chance to reach the region's top emerging business minds — with more impact and less spend than traditional ads.

Check out our latest episodes here: https://b-model.online
View our sponsorship deck: https://short.be-venture.partners/b-model-s1-sponsorship